Privacy policy

Privacy Policy – Aurum De London

Aurum De London is a website managed and owned by Opulenza LLC, a legally registered company. This site, including all information, content, features, tools, products, and related services (collectively the “Services”), is powered by Shopify to offer you a secure and seamless shopping experience.
This Privacy Policy explains how we collect, use, and share your personal information when you access our Services or interact with us.
In the event of a conflict between our Terms of Service and this Privacy Policy, the latter prevails regarding your personal data.
By using our site or our Services, you confirm that you have read and understood this Privacy Policy.

Company Details

  • Website: https://aurumdelondon.com
  • Company Name: Opulenza LLC
  • Registration Number: 20261055420
  • Email: contact@aurumdelondon.com
  • Registered Office (USA): 1940 Broadway, Suite 314C, Boulder, CO 80302, US
  • Address (UK): 22 Southampton St, London WC2E 7JA, United Kingdom

Personal Information Collected

We collect personal information that identifies you or can reasonably be linked to you. We do not include anonymized data. Categories include:

  • Contact Data: Name, billing/shipping address, phone, email.
  • Financial Data: Credit/debit card, payment information.
  • Account Data: Username, password, preferences, settings.
  • Transaction History: Purchases, returns, cart, wish list.
  • Customer Service Communications.
  • Technical Information: IP address, browser, device.
  • Usage Data: Interactions with the site and Services.

Sources of Personal Information

  • Directly from you: Account creation, orders, contacts.
  • Automatically: Via cookies and device data.
  • From Service Providers: E.g., payment processors, shipping providers.
  • From Business Partners or Third Parties.

How We Use Your Data

We use your data to:

  • Provide and improve the Services.
  • Process orders and transactions.
  • Personalize your experience.
  • Send you promotional and marketing communications.
  • Ensure security and fraud prevention.
  • Provide customer support.
  • Comply with legal obligations.

Sharing Information

We may share your data with:

  • Shopify and third-party service providers: Payments, shipping, IT, analytics.
  • Marketing partners: For targeted advertising.
  • Third parties: With your consent.
  • Affiliates or internal units of Aurum De London.
  • Legal authorities or third parties: In case of regulatory obligations or corporate transactions.

Relationship with Shopify

Our site is hosted by Shopify. Your data may be collected and processed by Shopify, including outside the EU, to provide the Services. Shopify may process your data as an independent controller. For more details, please consult Shopify’s Privacy Policy.

Third-Party Links

Our Services may contain links to external sites. We are not responsible for their practices or content.

Minors' Data

Our Services are not intended for minors. We do not knowingly collect personal data from individuals who have not reached the age of majority in their country. If you are a parent/guardian and believe your child has provided us with data, please contact us.

Security and Data Retention

We adopt reasonable security measures, but no transmission or system is totally secure. The retention period depends on legal obligations or business needs (e.g., account management, disputes).

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete your personal data.
  • Request data portability.
  • Limit or object to certain processing.
  • Withdraw consent.
  • Refuse the use of your data for advertising purposes.

You can exercise these rights by contacting us at contact@aurumdelondon.com.

Complaints

If you have doubts regarding your data, please contact us. You can also contact your local data protection authority.

International Transfers

Your data may be processed outside your country. We use standard contractual clauses or other guarantees to protect your data during international transfers.

Changes to this Policy

We may update this Privacy Policy from time to time. The updated version will be published on our site with the revision date.

Contact Us

  • Opulenza LLC
  • Registration Number: 20261055420
  • Email: contact@aurumdelondon.com
  • Registered Office (USA): 1940 Broadway, Suite 314C, Boulder, CO 80302, US
  • Address (UK): 22 Southampton St, London WC2E 7JA, United Kingdom